ABSOLUT MUSIC

Who doesn’t have a favorite song/singer/group?

However, since ABSOLUT has always been a very visual brand and music is quite non-visual by nature, the natural connection initially seemed hard to find. However, with the advancement of Internet technology, ABSOLUT was able to launch its ABSOLUT DJ site in 1998. The site was a tribute to DJ/producers. The focus on the DJ community was no coincidence: the role of the DJ has gradually transformed from that of someone who plays records at a disco to a visionary of music. DJs are the groundbreaking musicians of their time explorers of the world of music who change the map of a traditional art form. These are attributes that fully comply with the way ABSOLUT looks at the world.
ABSOLUT DJ was a success in many ways; the site actually created visual music. The technology was at the forefront of what was available at the time and the musicians that contributed forever changed the way ABSOLUT viewed music.
ABSOLUT JAM, a global jam from four cities that was sent in real time over the Internet, was launched in 1999.
With ABSOLUT THREE TRACKS, a new level of commitment is reached.
The project is based on three DJ/composers. The musicians were briefed in the same way as any artist working with ABSOLUT is: make an interpretation of the bottle and the brand.
The final results reflect the diversity of the artists selected: ABSOLUT BRIKHA with a High-Tech soul track that includes the sound of the bottle shape; ABSOLUT ROLLERCONE, with his sophisticated club track that pays tribute to the artists and designers who have previously worked with ABSOLUT; and ABSOLUT TAXI, a soulful track that explores absolute reality,accompanied solely by sounds created from the bottle itself. The vernissage was held in Stockholm in October 2003.